The Hours You Worked but Never Billed
The work happened. The call, the revisions, the quick read of opposing counsel's email at 9pm. By Friday, when someone finally sits down to enter time, half of it is gone.
How hours disappear
After-the-fact timekeeping is reconstruction, not recording. You rebuild your week from memory, your calendar, and a few emails. Where you're unsure, you round down — because over-billing a client is a real risk and under-billing yourself only costs the firm. Multiply that instinct across every timekeeper, every week.
- Short tasks under a few minutes never make it in at all
- Context-switching between matters blurs what was spent where
- Days-old entries get rounded down out of caution
- Time captured in one tool gets re-keyed into the billing system
Nobody embezzles billable hours. They just forget them, one six-minute increment at a time.
The problem isn't discipline
Telling attorneys to be more diligent has never worked, because the friction is structural. Capture has to happen where the work happens — in the document, the email, the call — not in a separate timer someone remembers to start.
Capture time where the work lives
You already know your real workflow — which tools you live in, where time actually accrues. That's the blueprint for a system built around it. This is where a fractional C-suite team earns its keep. APLINO's fractional CPO and senior engineers turn that workflow into a working product: a Blueprint of how your day really runs, an MVP that captures time at the source in weeks, and ongoing engineering as you refine what gets tracked.
APLINO helps industry experts turn domain knowledge into software businesses.
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